I’ve turned down $70 worth of sponsored content income during the past two weeks.
Frankly, it’s extremely rare for a sponsored post deal to ever come to fruition.
Just as the case in any industry, there are positives and negatives.
On one hand, there are great partnerships that focus on mutually beneficial sponsored content.
On the other, there are some folks that offer lowball prices for poor quality sponsored content, while doing so in a slightly disrespectful manner.
How Honesty and Transparency Establish Rapport
Recently, I received an advertising inquiry about publishing a sponsored post in exchange for money.
I quickly responded with my pricing structure and a price was soon agreed upon.
To this point, it had been one of the smoothest collaborations yet.
I mean, I was already anticipating moving the funds from my PayPal account to my brokerage account to increase dividend income.
However, just as the deal was about to close, it became clear that we respectfully disagreed on one thing in particular.
Even though our initial collaboration fell through, the conversation ended positively.
In short, my honest explanation helped to create a potential long term partnership.
Success with Sponsored Content
I received my first sponsored post offer approximately 8 months into blogging during my year off.
However, it wasn’t until January 2017 that I actually worked out my first paid deal.
I consider it a successful sponsored post because the client I worked with was great to work with, and the post was about trading, meaning it’s relatable to the content on this blog.
Furthermore, I was extremely grateful to receive any sum of money for publishing a sponsored post at all!
It was proof of concept and provided a window to see what was possible through blogging.
Up until this point, earning income from blogging had been a trial and error experience.
Clearly, I was unsure about the best options to earn income from blogging.
I had been offering services such as social media management, which was absolutely the wrong way to earn money through blogging for me personally.
But when I received my first sponsored post opportunity, it became clear how blogging could work.
Based on my personal approach – relatable sponsored content, sponsored links, affiliates, Google Adsense, and other advertising opportunities are the most appropriate ways to earn income for me.
The Down Side of Sponsored Content
To put it bluntly, the vast majority of marketers are complete jabroni’s. Seriously. For the most part, they are poor-communicators and are slightly disrespectful. I don’t take kindly to the forceful, audacious way in which they communicate.
I’ve literally had 2 or 3 times where they’ve tried to force me to accept their price.
Please note: I can’t stand people that don’t value quality (Ughh).
I prefer friends with goals and values, and I like to collaborate with partners that uphold values too.
Values matter, true character is always eventually exposed, and your reputation will follow you.
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently – Warren Buffet.
The same goes for marketers and advertisers…
Based on early communication, you begin to make a judgement call.
If the values don’t match, F—k them!
If you know your values, you always have the upper hand.
Knowing your personal values and knowing exactly what you want is the ultimate power.
Combine those two factors together with an understanding of your strengths and weakness, and you’ll be on your way to reaching your ultimate ambitions.
Nothing will be able to sway you from your inevitable direction.
In the same way, it’s important to understand the advertisers reaching out to you.
It should become obvious after the first 2 or 3 e-mails about what the advertiser values.
How to approach sponsored posts and advertising inquiries
While there is a bit of a tone to this post, I would always treat inquires with respect.
You never know who you might be e-mailing. And of course, you should be grateful and appreciative to receive any interest at all.
Mirror the tone of the inquirer. Make the answer as simple to understand as possible. Be prepared with a pricing structure and understand what value you can offer.A Blog Post about Sponsored Content that’s not full of S—t Click To Tweet
Although I do anticipate other opportunities in the future, I’m not focussed on earning income from blogging right now.
Put it this way — I’m focussed on expanding on the theme of the blog by publishing more content right now.
I still have a lot more ideas to write about before this blog is finished.
Trying to monetize this blog now would be like an author attempting to sell an unfinished book.
I plan to enjoy blogging by sharing the entirety of my thoughts on financial independence and dividend investing before monetization is ever considered the goal.
To conclude, I wrote this post in continuation of the documenting what I’m doing theme.
This purpose of this post was to share insight on what an early stage blogger might face with sponsored content.
In a world that continues to squeeze every damn bit of individuality and creativity out of everything, a blog is a safe haven to avoid that.
If the sponsored content doesn’t fit in line with your personal brand, f—k it!
Questions: What has your experience with sponsored content been like? Do you think it’s important to notify readers that it’s sponsored?